Marketing your Home

WITH DIANNE & BRIANNA JOHNSON

Welcome to Your Home Selling Journey

We love helping people move into the next chapter of their lives. Marketing homes is where we shine - finding a property’s unique niche, then using our expertise and network to connect with the perfect pool of buyers. For us, it’s never just about selling a house - it’s about selling a lifestyle. We want buyers to imagine where they’ll sip their morning coffee, curl up with a good book, or watch the sunset. As a seller, you’ve made countless memories in your home, and nothing excites us more than finding the next people who will create their own.

Every home has a story to tell, and it’s our job to share yours with the widest audience possible. By blending creative marketing, targeted outreach, and multiple advertising channels, we find buyers who will love your home just as much as you do.

Selling can feel overwhelming, but that’s where we step in - to take the pressure off, guide the process, and ensure your home shines. With each listing, we craft a tailored marketing plan that’s as unique as the home itself, giving it the attention and exposure it deserves.

A Quick Message From Us

We're glad you're here! We look forward to working with you to market and sell your property.

1
2 Full-Time Agents
Real estate is our career - not our side hustle. As full-time agents dedicated to the Santa Barbara area, we provide truly personalized service. You’ll work directly with both of us from start to finish - never passed off to an assistant or team member. With Dianne’s 38+ years of experience and Brianna’s 12 years by her side, we bring decades of knowledge, insight and a shared passion for helping our clients achieve their goals.
2
Curated Marketing
We love introducing homes to the world. By pairing the powerful tools of Village Properties with our own custom marketing and design, we highlight the details that make your property truly unique. We take the time to get to know your home inside and out - and find joy in sharing its special charm with the perfect audience.
3
Community Focused
We don’t just work in Santa Barbara - we live here, love it, and are deeply invested in its future. We’re proud to be part of the #1 independently owned local brokerage, Village Properties, where community and giving back are at the heart of everything we do. Our clients appreciate knowing that the owner of Village Properties also calls Santa Barbara home - and is just a phone call away should they ever need it.

Professional Marketing Materials

In today's market, your properties' first showing takes place online - we curate a full package to present your property including photography and video to market your home in it's best light.

Professional Interior & Exterior Photography

Aerial Photography

Professionally Filmed Aerial Video

Sharing your property locally & abroad

Utilizing the professional photography,  we will craft the following for your property:

4-Page Custom Brochure

Property Features Sheet highlighting your upgrades and additional information

Digital Booklet Brochure to be conveniently shared with potential buyers click to view example

Cover Home in the SB Independent *availability dependent

Full Page New Listing Ad in the SB Independent

Property Website | Floor Plan

Social Media exposure utilizing Instagram, LinkedIn and Youtube

Email Brochure sent to over 2,000 local Santa Barbara agents updated and sent on a regular basis with listing updates

Property will be featured on prominent Real Estate websites including Zillow, Realtor.com, Redfin, Financial Times, Mansion Global, among many others

Marketing to other Real Estate Professionals

Most often, qualified and serious purchasers are working with a local Real Estate agent. We love our Santa Barbara area real estate community and maintain wonderful relationships with our colleagues nurtured over decades in this town. To compliment the public-facing marketing, we also heavily market to other local and global agents via: Santa Barbara Multiple Listing Service Listing Hosted Broker Tours Designed Email Brochures highlighting key property details, video and link to the digital brochure

approximate timeline of events

Thank You

We hope you're as excited as we are to help you get your home marketed and sold!