A Fresh Year - January 2026 Real Estate Market Update

A Fresh Year - January 2026 Real Estate Market Update

The year is off to an interesting and energetic start in the Santa Barbara real estate market. We're continuing the trend from 2025 of well-positioned properties - especially those priced under $2 million - continuing to attract multiple offers (some receiving as many as seven). Homes that present beautifully and offer a move-in-ready feel are capturing the strongest buyer attention, reinforcing just how impactful thoughtful preparation can be.
 
Here's a snapshot of how our local market has launched into 2026 (Carpinteria thru Goleta - January 2026)
Single-Family Residences: 
  • 64 total sales
  • Median prices - $2,300,716
Condos: 
  • 26 total sales
  • Median prices - $862,500
39% of all purchases were all cash.
 
Thinking of Selling? As we move further into 2026, preparation and strategy are making all the difference. When a property is carefully positioned, thoughtfully updated, and market-ready from day one, the results speak for themselves.
 
Is Buying on your mind? If you're thinking about making a real estate purchase this year, let's start the conversation now. Getting your financial ducks in a row early - from lender conversations to understanding your comfort zone on pricing - can put you in a strong position when “the one” comes along.
 
It's also worth considering where opportunity may lie. While many buyers are drawn to properties with that polished, move-in-ready feel, homes that need a little vision can sometimes offer meaningful value. If you're comfortable taking on improvements (or simply have an eye for potential) those “diamond in the rough” properties may present exciting possibilities in a competitive market.
 

CARPINTERIA

number of sales
12
 
median price
sfr: $1,550,000
condo: $720,000
 

MONTECITO

number of sales
9
 
median price
sfr: $5,525,000
condo: $2,139,000
 

SANTA BARBARA

number of sales
46
 
median price
sfr: $2,450,000
condo: 1,225,000
 

HOPE RANCH

number of sales
0
 
median price
sfr: n/a
 

GOLETA

number of sales
22
 
median price
sfr: $1,550,000
condo: $711,000
 

SANTA YNEZ VALLEY

number of sales
18
 
median price
sfr: $1,780,750
condo: $669,500
 
If you've been considering a move in the Santa Barbara area in 2026, a thoughtful plan and a clear strategy can make all the difference, and we’re here to help you navigate every step with confidence. Give us a call and we'll discuss a plan to put your goals into motion - Dianne and Brianna Johnson, your Santa Barbara Real Estate Advisors.
 
Dianne and Brianna Johnson
Village Properties
805-455-6570 | 805-450-6078
DRE 00947199 & 01943572
 
data from SB CORT from January 2026 Carpinteria through Goleta and Santa Ynez Valley, presented by Dianne and Brianna Johnson, Village Properties Realtors DRE 00947199 & 01943572 All information is deemed reliable, but not guaranteed. 

Work With Us

Our goal is to exceed our client’s expectations while facilitating a smooth Real Estate transaction, leaving both parties satisfied with the end result.

Follow Us on Instagram